Those seeking a combination of durability, ease of use and minimalistic design, choose for AIM. Our AIM collection offers functionality and versatility expressed in a straight-forward design; sleek, smooth lines and geometric symmetry make this collection a prime example of ‘less is more’. All the products within the AIM collection stand out for their ease of use for both the installer and the end-user. Besides being broadly applicable, AIM is also broad in its meaning. Read backwards, it stands for Made In Amersfoort; made in our own factory, on the banks of the river Eem, which is pronounced “Aim” in Dutch. The AIM collection is designed by Joanna Boothman Design, Amsterdam.